Call Tracking enables you to track calls from your site and know precisely what advertising activity brought them whether it was from another site, Google or your paid search effort.
So no longer will you have to guess how your caller has found you.
Why you want Call Tracking
Call tracking is an essential tool for any company that spends money on advertising across multiple stations. Customers with AdWords have an intrinsic need to track the calls that are relevant to their keywords, in order to understand which keywords deliver call conversions. Call Conversions With no visibility of telephone conversions, it is not really possible to work out if your investment in the keywords in your portfolio is delivering value or not. Is just monitoring AdWords telephone conversions ?
Most clients are looking to track not just PPC, but additionally SEO, Screen, Affiliates, Social Media in addition to Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the power of a 3rd generation phone monitoring system like Call Conversions Tracking comes in, since it allows you to see your ROI for each of these very important channels not only Google PPC. This is essential actionable data letting you optimise the efficacy of all your marketing channels, key to the success of any business enterprise.